This week Metacube are joining forces with Salesforce to enter the Silicon Cup Regatta. The event, now in its nineteenth year, is an opportunity for the IT industry to come together and support charities that give opportunities to people who wouldn’t otherwise have them. There may also be a competitive element to the event, but the main focus is on the charity.

Attracting some of the world’s leading IT organisations, since its inception the event has raised more than £900,000 and this year could see them top the £1m. The charities that are supported are UK based and have very different remits:

• Dreams Come True

Their mission is to enrich the lives of children and young people with serious and life-limiting conditions, giving them the chance to make their dreams come true.

• Jubilee Sailing Trust

The charity aims to promote the integration of people with all physical abilities via the challenge and adventure of sailing

• Andrew Simpson Foundation

Their ethos is to facilitate a wider participation in sailing, optimising the benefits that the sport can deliver to young people and ultimately to society at large.

As an organisation, Metacube’s whole ethos is about giving back to people, be this their staff, their community or charitable organisations, so this event adhered very closely to our values. Over the past few years we have worked with a number of charities, using our skills and expertise to help them establish the right technology platforms to be able to operate effectively. This type of service would ordinarily be out of reach financially and would have a significant impact of the charity and their ability to operate smoothly. Metacube have put teams in place to support the charities such as Children on the Edge, giving them world class support and in doing so help thousands of people.

So, when the opportunity arose to team up with Salesforce for the Silicon Regatta and give something back to communities that need it the most and have some fun at the same time, we jumped at it. We believe that all business should be giving back and helping our communities, but it doesn’t mean we don’t have to have fun when we are doing it.

Read more about the Silicon Cup or to find out more about Metacube and how we work with our communities contact David Fordham.